Marketing & Advertising

As part of its consumer affairs portfolio, the Ministry encourages consumers to ensure that they receive accurate information about goods and service prior to actual purchase. In monitoring marketing and advertising campaigns, the Ministry seeks to promote high standards and ethics in marketing and advertising, through self-regulation and legislation. The Ministry also has an interest in promoting government initiatives affecting marketing and consumer protection.

When in doubt, consumers should seek advice from consumer protection agencies, like the Consumer Affairs Commission (CAC). The Commerce Division of the Ministry has responsibility for consumer affairs.