CAC Encourages Dialogue When Price Differences Occur

The Consumer Affairs Commission (CAC) is encouraging consumers and businesses to work together to resolve situations where the price charged at checkout differs from the price displayed on a product or shelf.

Chief Executive Officer (CEO) of the Commission, Dolsie Allen, told JIS News that while price discrepancies can occasionally occur, consumers should first seek clarification from the retailer.

“It really is almost a regular occurrence. Consumers who notice a difference between the displayed price and the price at the register should bring the matter to the attention of the business so that it can be reviewed,” Mrs. Allen said.

She added that in many cases the displayed price may be honoured, particularly where the difference is minor or the item has not yet been updated in the system.

“At the same time, consumers should also exercise fairness and good judgement, particularly where it is clear that a price may have been displayed in error,” she said.

Mrs. Allen noted also that honest mistakes can occur, especially in situations where prices are being updated or where an item has more than one price label attached.

In those instances, she encouraged both parties to approach the matter reasonably and seek an amicable resolution.

The CEO further advised consumers to keep documentation when making purchases if they believe an issue may arise.

“Taking a photograph of the displayed price or keeping a receipt can help clarify the matter if further discussion with the retailer is needed. If the issue cannot be resolved directly with the business, consumers may contact the Consumer Affairs Commission for guidance,” she shared.

Mrs. Allen emphasised that maintaining a fair marketplace requires cooperation from both businesses and consumers.

“We have consumer rights but we also have responsibilities, and while we want consumers to be informed and involved, we also want fairness on all sides,” she stated.

Mrs. Allen, therefore, encouraged members of the public to seek information about their consumer rights and to engage businesses constructively when issues arise.

To ensure that consumers are continuously aware of their rights under Jamaica’s consumer protection framework, the CAC regularly provides guidance on issues such as receipts, warranties, delivery timelines and other matters that commonly arise in consumer complaints.

Source: JIS