New markets, new buyers, new opportunities: JAMPRO pushes business deals at Expo Jamaica 2025

THE CURTAINS have closed on Expo Jamaica 2025, and the Jamaica Promotions Corporation (JAMPRO) – one of the 20 agencies of the Ministry of Industry, Investment and Commerce – is celebrating a powerful outcome of unprecedented international reach and a dynamic showcase of Jamaica’s export-ready goods and services.

Held from April 3–6 at the National Arena and National Indoor Sports Centre, this year’s staging registered 884 buyers, representing 25 countries across North America, the Caribbean, Asia, the Middle East, and Africa. JAMPRO successfully introduced new markets such as Thailand, Japan and Uganda to the Expo, expanding trade links beyond traditional territories. At the end of the two official buyers’ days on Friday, April 5, JAMPRO recorded469 targeted B2B meetings, with 245 strong business leads generated, reinforcing the importance of the event in promoting exports and business development.

Minister of Industry Investments and Commerce, Senator Aubyn Hill, said: “As a developing country with just under three million people, Jamaica’s economic growth hinges on expanding our export markets. Expo Jamaica proves that we are ready, capable and competitive on the global stage. By connecting overseas buyers to local suppliers, we are taking a vital step in building a more resilient export-driven economy, one that attracts serious investment and delivers greater profitability for Jamaican businesses. I commend JAMPRO for its strategic execution and tireless work in opening doors for Jamaican businesses.”

JAMPRO’s buyer outreach strategy, which included leveraging Jamaican missions overseas and key local diplomatic partnerships, was instrumental in securing buyer participation from new and emerging markets.

JAMPRO executed a deliberate and focused buyer engagement strategy in the lead-up to Expo Jamaica 2025. The team initiated contact with targeted buyers months in advance, then followed up consistently through direct outreach and with the support of embassies and high commissions. This approach resulted in high-quality engagement and real commercial interest and transactions at the event.

“Buyer interest and attendance at Expo Jamaica 2025 was a resounding demonstration of the confidence the world has in Brand Jamaica. From new markets to high-value connections, Jamaican companies at all levels showcased the depth and potential of our products, services and partnerships.”

In alignment with its targeted strategy, JAMPRO also hosted a curated Buyer’s Cocktail event, facilitating high-level networking and strategic dialogue during a compelling Fireside Chat titled: ‘Jamaican Products, Global Reach: Manufacturing & Logistics Insights’.

Moderated by Cox, the session brought together industry leaders to explore Jamaica’s manufacturing capabilities, logistics infrastructure, and export readiness. Panellists shared powerful examples of supply chain efficiencies and innovations, implemented through public-private partnerships.

Beyond global matchmaking, the expo also prioritised local linkages, connecting Jamaican buyers with domestic suppliers to reinforce the strength of the internal market and channel purchasing away from the country’s high import bill.

Source: Jamaica Gleaner