Jamaica’s Premier Beauty Expo Returns June 27-29 at National Arena

The Jamaica International Beauty Expo (JIBE) 2025 is set for June 27 to 29 at the National Arena in Kingston.

Now in its sixth staging, this year’s event will feature more than 100 exhibitors, showcasing an expanded array of local and international beauty (skincare and hair) wellness, and lifestyle products and services, while emphasising business development, innovation, and global partnerships.

The event, which will run from 10:00 a.m. to 7:00 p.m. daily, will also offer seminars, masterclasses, interactive workshops, and live demonstrations led by industry experts from Jamaica and beyond.

This was announced by Expo Founder/Coordinator, Suzette Brown, during Tuesday’s (April 29) media launch at the Jamaica Promotions Corporation (JAMPRO) head office in Kingston.

She informed that the event is being hosted in Kingston for the first time, following five successful years in Montego Bay.

“This move represents a strategic step in the growth of the Expo. Kingston offers a dynamic business environment, vibrant cultural energy, and a professional base that will help us expand the reach and impact of this important event,” Ms. Brown further indicated.

She said the Expo is more than just an opportunity for product sales, pointing out that it’s also about fostering business connections, branding, and global exposure for Jamaican products.

“The beauty industry is a multibillion-dollar business, and Jamaican brands have the potential to compete on a global stage. It’s about more than just selling; it’s about positioning ourselves for success,” Ms. Brown stated.

She said the Expo is also intended to facilitate stakeholder empowerment, education, and economic development.
Meanwhile, Kingston’s Mayor, Councillor Andrew Swaby, welcomed the organisers’ decision to stage the event in Kingston.

He also underscored the Expo’s significance as a vital platform for inspiring growth and innovation, in addition to showcasing products and services.

“The future of Jamaica’s wellness, fashion, health, and lifestyle industries presents immense opportunities for market expansion, especially in the international arena,” Councillor Swaby said.

Source: JIS