Minister of Industry, Commerce, Agriculture and Fisheries, Hon. Audley Shaw; and Attorney-at-law, Arnaldo Brown, break cassava bread at the launch of Purity's Gluten Free and Reduced Gluten Product Line, at the Consolidated Bakeries (Ja) Limited (Purity), Kingston on Wednesday, June 19, 2019. Looking on (from left) are Purity’s Managing Director, Anthony Chang; and President, Jamaica Manufacturers and Exporters Association, Metry Seaga. Purity is on a journey to using simpler ingredients and producing healthier, affordable products under its ‘FIRST’ line, which utilizes cassava in making cassava bread made wholly of Jamaican input, as well as chocolate and banana flavoured N'UFFINS, gluten free and reduced gluten product.
Minister Shaw lauds Consolidated Bakeries (Jamaica) Ltd’s F1RST product line
Minister of Industry, Commerce, Agriculture and Fisheries, Hon Audley Shaw, has hailed the launch of ‘FIRST’, a new line of low and no gluten added product by manufacturer, Consolidated Bakeries (Jamaica) Limited, as “impressive and the sort of innovative thinking that is needed” in the industry. Under the brand name, Miss Birdie, this product expansion will see the initial rollout of chocolate and banana-flavoured ‘N’uffins’ muffins and reduced gluten bread. Made with locally grown cassava flour, Miss Birdie is not only providing healthier treats for the family, but at the same time,...
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