Minister of Industry, Investment and Commerce, Senator the Hon. Aubyn Hill (right), receives a package from the Director, Coffee Traders Limited, Jacqueline Sharp, during the 2023 staging of Jamaica Blue Mountain Coffee Day at Café Blue in St. Andrew, on Monday (January 9).
JAMPRO Looking to Bolster Coffee Exports
Jamaica Promotions Corporation (JAMPRO) is working with key stakeholders to position the country’s Blue Mountain Coffee as a luxury brand that will drive demand and increase exports. For the past five years, JAMPRO has partnered with the Jamaica Coffee Exporters’ Association (JCEA) and the Jamaica Agricultural Commodities Regulatory Authority (JACRA) to heighten awareness of this iconic, luxury brew among indigenous coffee drinkers as well as attract a new generation captivated by a ‘luxury lifestyle’. Speaking at the official launch of Jamaica Blue Mountain Coffee Day, at Café Blue in St...
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