Co-founder and Managing Director of Bresheh, Randy McLaren.
Entrepreneurs Encouraged To Focus On Their Brand
Entrepreneurs are being encouraged to remain focused on their brand’s core values to achieve continued success for their business. Speaking at the Jamaica Business Development Corporation (JBDC) virtual ‘JBDC In Concert’ under the theme ‘Building a Brand’, recently, Chief Executive Officer of Point Global, Javette Nixon, emphasised the importance of entrepreneurs building a brand. “The idea of building a brand is about authenticity, it is about delivering, not necessarily what the mass market would want but being laser-focused on adding value to who you are trying to represent. To build a...
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